A key part of corporate event planning includes decisions related to the agenda, venue and theme. Selecting an appropriate theme for your event leads naturally to the creation of the décor guidelines. This enables you and your event styling team to implement the theme throughout all aspects of your corporate event, including the décor.
Corporate events can take on many forms, which are mostly decided upon due to the nature of the celebration.
A golf day with clients would indicate a relaxed and casual atmosphere, whilst a gala dinner to showcase your company would be a more black-tie affair. Take some time to analyse and understand the different types of corporate events and select one that works for you, your company and event purpose.
When selecting a theme for your corporate event, focus on the event’s purpose. Whether you’re launching an innovative product or congratulating your team for a milestone achievement, the event’s purpose will be the underlying factor that helps you choose your corporate event’s theme.
When considering the corporate event’s purpose, feel free to consult your team members where appropriate and get some input on theme ideas or suggestions. A cursory survey of your team’s ideas, wherever apt, will help to inject a variety of different perspectives into your planning and event styling. After gathering your team’s ideas, hand these over to your event styling team and let them create the memorable corporate event you desire.
Décor needn’t be an expensive concern but keep in mind your event budget. With a keen eye on the numbers, your event styling team will be able to furnish you with creative ideas on how to communicate your corporate event’s theme without breaking the bank. Simple yet elegant décor adds a distinctive air to your corporate event and effectively communicates your event’s theme.
Whether it's banners, centerpieces or posters corporate event décor also needn't be boring. A clever integration of your company's logo colours, for example, can accentuate your event's purpose whilst brilliantly branding your corporate event as yours.
Your décor decisions can also tie in well with other elements of your corporate event. Integrating elements of the theme into your menu and table settings can also infuse a little fun into your event. If your corporate event is focused on fun, perhaps change the names of the menu items to tie in with your event theme, purpose or corporate branding. Your guests will enjoy the unique yet simple touch that brings a little sparkle to elements of your corporate event.
Making décor decisions can be a rigorous process but with a focus on your corporate event’s purpose, theme and budget you’ll be able to provide your guests with a truly memorable event.