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Thursday, 01 November 2012 10:19

The many different types of corporate events

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Every company reaches a point in their annual operations or project milestones that calls for a celebration. Whether your corporate event serves to celebrate the end of a good financial year or launch a new product, defining the type that perfectly suits your purpose is a key element of the planning process.

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Seminars and conferences can serve a multitude of purposes.Seminars and conferences can focus on internal operations and be limited only to your organisation, or they can be used as vehicles for company promotion. A conference often leans itself towards promoting good business practices within a specific industry or niche and often the exhibition space proves most popular. This type of corporate event takes up a few days, attracts a wide range of attendees and runs concurrent sessions. When selecting to host a conference for your corporate event, it is imperative that you have a solid planning schedule and professional event co-ordination team. Seminars, on the other hand, are usually smaller in terms of audience size and short in terms of time. Seminars can last from a few hours to a full day, and as a corporate event, include a targeted audience. Seminars and conferences are generally larger corporate events, which entail a detailed planning schedule and bigger budget.

Team building events or company retreats are generally internal corporate events.
Team building events are a useful tool for improving communication within your organisation, promoting company cohesion and improving productivity. Team building events can be used to reward staff for achieving a particular goal or outline a new company strategy, enabling brainstorming and the definition of team roles. This type of corporate event works very well at the implementation stage of a new project, as it provides your team with an opportunity to participate in a new experience together. Executive retreats have a more casual ambience, and are usually more focused on rewarding staff and stakeholders. Both team building events and executive retreats serve to bring together important members of your team in casual settings, away from the office.

A formal dinner, awards ceremony or customer appreciation event is usually a more stylish and elegant corporate event.
These corporate events are sophisticated functions focus on promoting your company or celebrating a particular success. Awards ceremonies can be held to honour team members who have gone beyond the call of duty, or to laud the achievements of people within your industry. A customer appreciation event allows you to show your gratitude to clients for their unwavering support. As far as corporate events go, formal occasions usually entail bigger budgets, detailed planning and a firm schedule of tasks. A corporate event planning team could be employed to handle the administration of these larger events. This type of corporate event could also be used to launch a new product or unveil a new service offered by your company.

Selecting the perfect type of corporate event for your company's purpose is a critical step in planning the perfect occasion.


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